Gray Area is a non profit organization in San Francisco, a creative hub focused on catalyzing social change. The End of You was an immersive exhibition in February-March 2020 featuring installations by 11 digital artists. The Beginning of Us is a short documentary chronicling the work of these artists and asking the deeper philosophical questions about the complexity of natural systems on our planet.
A video produced as a lead-up to Gray Area's End of You Exhibition in February of 2020. This is one of three produced in the series Inside the Artists' Worlds which is made to highlight the work of artists involved, highlight their contributions and pique potential audience’s interest. This one focuses on the digital art of Stephen Standridge.
A promotional advertisement Gray Area's End of You exhibition in early February 2020. It was used leading up to the exhibition to preview to potential donors, helping the foundation to successfully fund-raise the event. The ad was also used on social media to drive ticket sales. After the ad campaign ran, the month-long event had sold out its opening weekend.
A bumper ad used as promotional material for Gray Area's End of You exhibition in February 2020. This ad was primarily used on Instagram and is meant to be quick and eye catching, prompting viewers to go to the website https://endofyou.io/ to find out more about the exhibit.
A promotion made for The Schoolhouse, a small independently run schoolhouse in South Burlington, Vermont. The video’s first 30 seconds were used as a Bumper Ad was played in local movie theaters before trailers. The campaign was used to drive applications for admission and was quite successful. In the fall following the campaign, the school had more applicants than they could take in.
This longer edit of the ad is featured on the 'About' page of the Schoolhouse's website. It’s meant to give the audience a sense of the strong community and respect for the autonomy of the students and their cultural identities.
The Climatemusic Project asks: "What do you want the future to sound like?" This is our answer. Amidst one of lockdown's harshest points in 2020, we recorded this live version of Underwater Movements III and provided it to Climatemusic to help them fundraise for The Ocean Agency.
The video also features underwater videos taken by Mike Valenzuela up and down the California coast which were color graded and stitched into the performance. All visual material for Chroma Sea is taken in house.
A video produced as a lead-up to Gray Area's End of You Exhibition in February of 2020. This is one of three produced in the series Inside the Artists' Worlds and focuses on the installation art of Yulia Pinkusevich
A video produced as a lead-up to Gray Area's End of You Exhibition in February of 2020. This is one of three produced in the series Inside the Artists' Worlds and focuses on the architectural design of Kevin Bernard Moultrie Daye.